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Sunday, March 29, 2026

Superhero Media: Wandavision

If you're Marvel Studios, what do you do after releasing one of the most successful films of all time, leaving an impact on popular culture so large people are still talking about it and having your longitudinal plans scuppered by a global Pandemic not seen for 100 years? Well, you put together a television series that is somehow true to tone, explores deeper content than you ever have before and encapsulates the global mood brought upon by that same pandemic. Fuck Marvel Studios knows their shit. After the events of Endgame, Wanda finds herself living in a, literally, sitcom-perfect small New Jersey town with Vision and they move through the decades of broadcast television, even raising a family; but something is off. The first half of Wandavision, inspired by David Lynch and possessing an altogether stranger and darker tone than many Marvel Studios productions, is something to behold, and whilst I can understand the disappointment some felt that the programme reverted to standard MCU fare by the end, I still believe the complete product to be excellent.


Marvel Studios are easily the best in the business when it comes to fan management, which Wandavision handily demonstrates at both ends of the fandom spectrum. Quite a few fans picked Agnes as Agatha Harkness before the first episode aired, but rather than scramble and make a last-minute change, Marvel trusted in the strength of their narrative and delivered a compelling antagonist that people really responded to. The YouTube 'response and speculation' industry found clues in Wandavision for everything from Squadron Supreme to the High Evolutionary, but the studio kept to their guns of keeping the MCU oddly grounded for a setting which includes magic, aliens and robots. That is, at least, as things stood at the time; staring down the barrel of Avengers Doomsday certainly puts things in a different light. 


Look, I'm a comics fan, I'm all for alternate timelines and multiverses. Even my "Equalisers" setting has a multiverse and evil-universe doppelgangers, so I'm not against the concept. But. I don't think the MCU has been improved by moving out of the one reality, sorry, but I really don't. Remember, the MCU is the simplified, accessible version of the comics stories, like the old Ultimate Universe, so adding in all that extra crap has only alienated the broader audience that don't read the comics. As much as I kind of want to see characters like Maestro, the Council of Reeds and Ravage grace the big screen, I'm perfectly happy to continue as things are for quite a wile longer yet. Especially if we're going to get programming of the caliber of Wandavision. Though I couldn't get the phrase "Monica Rambeau, leader of the Nextwave squad, lies all the time" out of my head while watching.

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